Mercurial experience, is an interactive digital experience that puts users aboard the USS Joe guided missile destroyer. It was developed in Unity as a 3D mobile application for IOS and Android, and as a website. Visitors use their device’s gyroscope to move in real space and discover four environments aboard the ship, including an Alien craft. As visitors explore the destroyer they can learn about the ship’s features, as well as unlock exclusive and contextually relevant video clips from the movie. To make the experience more socially connected, achievements can be shared with friends on Facebook and Twitter.